The power of art and design can be seen throughout many different forms of media – not least online casino games. So, let’s take a look at how art and design decisions can affect the immersiveness and functionality of gameplay, and we look forward to potential future developments.
Development of Thematics
When it comes to online casino games, many of the game rules have been around for decades, if not centuries. With this in mind, there is not much flexibility in terms of changing up the gameplay without losing the classic aspects of the original game. Due to this, the artistic design of online casino games, such as online bingo at Paddy Power, is essential for developing immersive and believable themes. The graphics allow the game to utilize the traditional gameplay whilst putting a new, innovative spin on the theme.
Take Fishin’ Frenzy: The Big Splash, for example. The background of this game is designed to look like it’s underwater in the ocean, which is bolstered by nautical icons such as fish and fishermen. On the other hand, Secret Garden is set under a brick archway that leads into an English garden, with flora and fauna like flowers, birds, mushrooms, rainbows, and butterflies.
You also have Age of the Gods Bingo, which resembles an ancient Greek city, complete with gods and goddesses like Zeus, Hades, Athena, and Ares. Whilst all three games utilize similar gameplay, the artistic design has a transformative effect, developing unique, comprehensive, and immersive themes.
UX and UI Design
The design of online casino games not only affects the enjoyment or immersiveness of the overarching theme, but it also dictates how users interact with the game – after all, it is still a webpage. Research published by Forbes shows that it takes users 0.05 seconds to make a judgment of a website, and 94% of this first impression concerns the design. Further to this, 38% of users will navigate away from a webpage that is unattractive, and 88% will never return after one poor experience.
This goes to show just how important visual appeal and aesthetics are for any website, particularly for one that functions to encourage players to interact with the content. If the UI or UX design is not carefully considered, players are likely to look for alternative games or online casino platforms entirely. Therefore, striking the right balance between usability, familiarity, creativity, and innovation is key to attracting and retaining players through artistic design.
Design Technology of the Future
In today’s day and age, it is safe to say that technology is constantly evolving and improving. In light of this, we are likely to continue witnessing the evolution of art and design technologies that can one day be leveraged in online casino games.
For example, last year Toyota unveiled a state-of-the art generative AI tool that can be used in the design process of their automotive manufacturing. Similar tools could one day allow online casino game designers to consider the mechanics of the game from the very beginning of the process. In addition, augmented reality and virtual reality technologies have also seen an uptake over recent years, the impact of which could cause game designers to consider how their games can be used through such interactive technologies.
And there you have it – just a couple of key ways that art and design impact online casino games, from the way they are played to their immersive thematics. All that’s left to do is look forward to the innovative developments of the future.