Succeeding as a copywriter has a lot to do with your skills. For a beginner, it can be intimidating to create copies that make readers pause and convert to sales in the long run. However, there are a few things you can do as a beginner.
Audience First
For any writing piece, knowing your audience is the first and most important step. It will be fatal to address the wrong audience in your copy as they will be unable to relate to it. Knowing your audience also makes it easier to follow SEO guidelines. For instance, if you need to reach an audience who are looking for legal support after an accident, you can use keywords like “Truck accident lawyer in Dripping Springs.” Identifying your audience requires a few elements. They include the age, financial status, occupation, habits, wants and pain points. Knowing what your potential audience is searching for is also important. This is where SEO comes in.
Simplify Everything
While it is fun to use clever wordplay, nothing beats a simple copy. The last thing you want to do is confuse your readers. Stick to simple words and terms to convey the message clearly. The general rule of thumb for such copies is making them simple enough for a seven year old to understand.
So make it short and concise. Around 20 words or less per sentence is ideal to hold the attention span of the readers.
Personalize Your Copies
What separates a great copy from a bad one is the tone and style. A great copy should address the audience directly. It does better when it comes off like a friendly conversation. A good example of personalizing a copy is using more direct words or writing in the second person. It will involve using words like “you” as opposed to “people.” For instance, a sentence like “People can fix their posture with the device” will do better if it is personalized like this: ” You can fix your posture with the device.” While personalizing your copies, avoid using the passive voice. Write only in an active voice to encourage the reader to act on your words. This eliminates any ambiguity and gives a clear message to the readers.
Follow A Logical Direction
The best copies follow a logical format to help the readers identify a problem as well as the solution. It usually starts with the introduction of the problem you want to solve for the readers.
Next is the solution to that problem, followed by strong reasons why that solution is the best option. Finally, the copy should end with a call to action, encouraging the readers to solve their problem with the solution you have provided.
Focus on the Solution
While it is great to list the features of the solution you’re trying to market, highlighting the benefits of the solution is a better option. The readers want to see reasons why they should opt for your solution. Using this will make the copy more relatable and less technical.