There is an aspect of online gambling that rarely receives any recognition or attention yet is an integral aspect of enticing players to want to play. Game design and the art behind it cannot be ignored as it forms part of the visual stimulation of any game, including online gambling games. With a focus on art, design, and functionality the aim is to create a game that is visually stimulating and functional for the player. We take a behind-the-scenes look at game design:
Conceptualization
Define Your Game
This initial phase of designing a game starts with the type of game that you wish to create, for example, slots, baccarat, or roulette. In this phase it is important to think about who you’re target market is as they will be the end user.
Once you have selected the type of game you’d like to create the focus shifts to the design. Determine the theme you’d like and the overall aesthetic of the game. A visually energizing match will help to keep players engaged in your game. Themes can consist of almost anything from Disney to steampunk and even mythological creatures. Gather market research on related games and what is performing well. These analytics will help you to determine any gaps in the market.
Legality
Research the legislation for the jurisdiction where you wish to roll out your game. You need to ensure that you are compliant with laws surrounding gambling.
Art And Design
User Interface (UI)
User Interface or UI is something that all designers have a huge focus on. Creating a product that is easy to use is key to its success. The design of the user interface should be intuitive and should allow for easy navigation with a clear set of instructions.
Graphics
In-game graphics should be appealing and draw in the player. A well-designed game is visually stimulating with animations that match the theme. Decide between 2D or 3D graphics for your game and what would best suit the type of game you are designing. Use high-quality imagery and animations in your game to meet the user’s expectations.
Immersive Sound Design
Sound plays a critical role in building the atmosphere within a game. It should be of high quality and lift the experience of playing the game. Design sounds that are complementary to your theme with background music throughout the game. Great sound can help to increase player engagement.
Responsive Design
Have you ever tried to play a game across multiple devices to find that it is not compatible? This can be frustrating for any player. When designing your game look to make it multi-device friendly taking into account the different screen sizes of each device. Keep in mind that people are often on the go and may switch from laptop to mobile.
Functionality
Game Mechanics
The mechanics of any game are the heart of the game. Simply put, it’s a set of rules that dictate how the game is played. Define these rules, establish win conditions, and craft the core gameplay loop. A key consideration should be placed on the complexity of the game – different individuals will seek out different difficulty levels.
At sites like Lucky Creek online casino, some players may want a fast-paced easy to understand game, whereas other players crave a more strategic and involved type of game. Cater for a wider audience with a balance between the two.
Authentication And Security
Security is not something that can be overlooked. In the modern age cyber security has become imperative. To protect personal information consider implementing a two-factor authentication process to secure player accounts.
In addition, put in place robust security measures through the use of encryption services and secure servers. Security protocols should be tested and regularly reviewed to maintain a strong cyber barrier against any potential threats.
Gameplay Features
Every game needs to have something that is enticing to the player. Bonus rounds, free spins and progressive jackpots are just some of the things that keep players engaged and coming back for more. Interactive gameplay through multiplayer and social options within games also help to attract players creating an opportunity to play with other people.
Analytics
Incorporating analytical tools to track player behavior is essential to game development. Use data insights to create marketing strategies, optimize gameplay and monetize elements of the game.
Testing Phase
Quality Assurance
Before launching your game, it needs to be tested. Use the testing phase to try out your game on different devices to ensure compatibility and fix any bugs that may arise or glitches that affect the performance of the game.
Beta Testing
Gather a small group of people to test the game before going live. It is a great opportunity to get direct user feedback on a small scale before unleashing your online casino game to the public. Use this phase to iron out any issues before the live launch.
Launch And Marketing
Strategy
The timing of your launch is everything. Consider your target market when choosing a launch date and time.
When marketing for your launch date, use varied marketing channels to reach your full audience and generate some hype around the upcoming release.
Customer Support
Game design doesn’t end with the launch. Implement ongoing customer support to assist with any issues that may arise. This support can be provided through live chat, email, and FAQs. It is important to address players’ queries and complaints timely to build loyalty.
Ongoing Development
Feedback
Gather feedback from players to continually improve the game. Update your game with new features, content and optimizations to keep players returning to play.
Marketing
Your marketing strategy should be ongoing to attract new players and update existing players on new features and developments. In a competitive market, it is important to remain active and current.
Final Design
There are numerous elements to consider when designing an online gambling game from legislation through to the user experience. Each component is equally important to the successful design, implementation and launch of a game. Success is determined by the player and understanding your market plays a huge role in creating a product that everyone wants to play.