An exhibit that features interactive art is now open at the Toronto Eaton Centre. The works of art have all been inspired by the stunning beauty of Canada. People can travel through the mall and experience the works of art at their own leisure. The Canadian Chroma exhibition takes guests through five displays. These showcase the sounds, sights, and colors of Canada. The Color Capsule allows guests to step inside the exhibit, using their smartphones to scan items.
Interactive Elements Help to Increase Engagement
It’s not surprising to see that tech is being embraced within art. It’s a way to enhance immersion without compromising its traditional form. Interactive tools have been used in a multitude of ways in the past, to try and drive engagement within the entertainment sector. For example, the Canada live casino LuckyDays has a range of interactive elements. People can play One Blackjack and Mega Roulette against live dealers from their devices. This increases accessibility without compromising the traditional casino experience.
Interactive elements remain one of the best ways to keep audiences engaged. According to Outgrow, interactive content is 52.6% more likely to engage an audience than static content. This indicates that it could be used more often throughout the art and entertainment sector.
The Color Capsule is full of interactive elements, with guests allowed to step into the exhibit. Smartphones can be used to scan codes, which brings up information about each work of art. This activates colorful filters across different parts of Canada’s landscape. The Northern Lights exhibit allows guests to enjoy all the Aurora Borealis. This is done through an interactive display that uses a number of sensors to mimic movements.
There’s also a seasonal display, which celebrates the four different seasons in Canada. This takes users through the different elements that are associated with Canada. There was a lot of speculation about what would fill the space, after the departure of Nordstrom last year. Now it seems that shoppers, at last, have their answer. Several artists from indigenous communities across Canada have collaborated on the special feature.
Guests can swipe through scenes created by Emily Kewageshig and Kaya Joan. There is also a live guest book, which weaves a tapestry that celebrates the diversity of Canada.
An interactive map associates the location with a pin in Canada. As a result, users can understand the deep connections the country has forged. The director of the experience aims to connect visitors across different shopping centers.
Exhibits like the Canadian Chroma are taking interactive art to new heights, so it’s going to be interesting to see where things go from here. As interactive art becomes more of a mainstay, it is bringing about a new revolution. Artists are finding ways to make their art less static while drawing new fans into the fold.
People who previously had no interest in art are finding themselves more engaged. This is helping the art scene thrive while driving new and exciting technological advancements. With new potential exhibits being made, this could have a lasting impact on artists, and the work they create.