We’ve truly entered the digital era. Even art as we know it hasn’t been left untouched by the technological advancements that are all around us. The more the technology advanced, and the digital world started to take over, we were closer to the creation of the first digital art. That train has long passed by, as we’re now more than surrounded by digital art. One of the industries where its presence is felt the most is the online gambling industry. Below you have all the roles that digital art has taken on at modern online casinos through their most popular games.
Catching The Player’s Attention
This is where art made its entry point. When you log into your online crypto casino betting account the first thing you see are the thumbnail illustrations of all the games you have at your disposal paired with its name. While you might think that these pictures were quickly made without an eye for the detail, you’d be wrong. Considering that the online gambling industry is a highly competitive business, and that players are often attracted by a nice image or a craftily designed thumbnail, more than enough effort was put into creating the most appealing thumbnails possible. Digital artists are required to create an eye-catching image that will simply pull the player in through a simple thumbnail. The best part is that thumbnails are just a minor part of the bigger artistic presence at online casinos. They also provide digital art through posters, banners, and different in-game visuals.
Identity & Quality of Each Game
For a player to fall in love with a game, he needs to know its ins and outs. It all starts with the game theme. Of course, the best way to learn a game is to play it, but no player is going to try out every game in the casino catalogue. This is where digital art comes in handy – it provides players with a first impression. The better the first impression the more chances are that the player is going to click on the thumbnails and start playing.
The best examples are the games that are inspired by mythology, that can give players amazing visuals of Greek or Norse gods, old temples, and different mythological creatures. The better the game visuals are once the player is playing, the more chances he will return back to that same game. Playing experience plays a vital role for most players, and if the digital art present in the game is of the highest quality, it is more likely that the game will become and remain popular among the visitors. In casinos you judge the book by its covers, and it all starts with a few pieces of art scattered across the display of your mobile device or a computer.
Art as a World-Building Tool
Casino games are all about identity. You can’t give a game identity if it’s not nicely represented by its visuals. The best example is, that if the thumbnail of the Megaways slots is a Cowboy, you’re right to assume that the game setting is Wild West. If it is Zeus holding a lighting, you must think that it’s a setting tied to ancient Greece. If you recognize James Bond on the game cover, you need to assume that it is a spy movie-themed game, and give credit to the artist for showing you what you’re getting with a single picture. But, the presence of the art doesn’t stop there; it continues deep into the game and its gameplay. Digital art serves players by offering them the entire definition of any given game. The in-game symbols, animations, background graphics, sounds, and all parts of the interface are carefully crafted for the full experience of players.
Story & Immersion
Art is not just painting pictures. It is so much more in the world of online casinos. The graphics present in every game are a medium that aids in telling its story. Usually, we’re talking about subtle ways to tell a story and help players get immersed into the game through animations, background design, or as we said, through a simple thumbnail advertising the game. Yet it can be present in a not so subtle way.
Many games will have an introductory sequence created to aid players in better understanding the story behind a game. These sequences can be in the form of a short movie, further adding the spectre of the art present in one simple game. The content inside a game needs to be diversified, but each part of it is carefully crafted to aid players create a connection with the game itself.
Creating Exciting & Fun Experience
The best example of digital art taking over the world of online casinos are the slot games. These games need to be vivid and interactive, and through digital art these traits can be achieved providing players with an elevated experience when playing. Artists in charge of designing these games put much focus on symbols used in the games, animations between the spins, the spins itself, jackpot animations, and everything in between with a sole goal to elevate the player’s enjoyment. Players who play slots are jackpot hunters. Each player that is lucky enough to hit a jackpot expects a notification that he has won. Now, this message could be a simple, written text stating that the player X has won an X sum. That would be more than bland. What players want and what is required by slots standards, are fireworks, coins popping up from all sides, bright colours, and vivid animations.
The combination of all the things mentioned is what art in online casinos is all about. Small pieces of digital art combined together create a gameplay able to attract players from the small thumbnail advertising the game, all the way through the in-game graphics, animations, and drawings present in the majority of online casino games. The best way to understand just how artistic modern slots are is to try them out, and first hand experience how these gambling pieces of art captivate modern art enjoyers.